I know some of you know and some of you must be curious to know about it. Initially, when I was new in the Software Industry, I was so much confused about this small word. so I started talking to people, reading books, researching on the Internet. But guess what the more you read, the more you get confused because there is no clear set of examples to it. so I started making points and later discussing with professionals about the same and understanding it through real examples.
In simple words, say, for example, you opened a shop or any XYZ business and you created a wonderfully creative, beautiful website, but now you want customers to know about your business and come to your shop to buy your products or services, so for this, the things required to do, that process is called SEO.
I will get in more detail, I am looking for an electronic shop which sells mobile, TV, washing machine, so what i do is, start searching on google, electronic shop near me or best mobile shop in a particular area right? so these words are called keywords. now when type such words u see some results on the first page and some on the 2nd, 3rd, 4th…….. so usually people check first few links on the first page, and the process to show your business in the first page of the google search list is called SEO means Search Engine Optimization.
So Technical definition of SEO is the process required to generate traffic to your website is called SEO.
Now SEO is also the part of Digital Marketing and the word itself suggests it’s meaning. but still, I will tell you what it means is. In this also comes social media marketing, SEO, email marketing, brand marketing.
In SEO there are two types
- On-page SEO
- Off-page SEO
or you can also say in other words, if you have a good team of experts then they will do certain website analysis, and based on that suggestion, you can easily rank your website on the top search.
and by making certain changes in your content, design, and further following standard google guidelines you can achieve this goal. by you should always remember this line. that good results take time. it’s not a one day or 1-month process because there are so many businesses who are in this race.
and not the last but a very useful step is social media marketing by taking your business on social media marketing can still make a lot of differences, because you never where your customer spends most of his time, so it’s better to be on every platform.
also brand marketing or advertising about your business on everywhere like on the internet, different paid platforms, display advertising on a different or most famous website. it’s simple more marketing about your business more there is a chance to get customers.